Director, Marketing Research (HYBRID - Richmond, VA)
About the position This position is responsible for conceptualizing, developing, and implementing internal and/or external marketing research initiatives to support measurement and reporting of the following: AUB/ competitor brand perception across the bank's entire footprint, AUB/competitor customer satisfaction at all points in the customer life cycle, development and evaluation of advertising and communications assets, teammate satisfaction at all points during the employment life cycle, product trends across the financial services industry and strategic conclusions and recommendations to support the ongoing development of new products and the enhancement of existing products and strategies, evaluation, assessment and recommendations as related to secondary information sources (e.g. Greenwich, JD Power), identification, procurement, and management of external vendors needed to accomplish the above, and special projects as needed to support key management, operational and marketing strategies. Responsibilities • Development, implementation, analysis, and communication of all quantitative and qualitative research studies related to measurement of AUB/competitor Brand Perception among key constituencies. • Development/implementation of effective research strategies to measure customer satisfaction and identify 'pain points' at all phases of the customer life cycle. • Working with Human Resources to implement/manage effective ongoing Teammate Listening strategies. • Management of external vendors, platforms, dashboards, and budgets necessary to support internal (teammate) and external (customer) research objectives and strategies. • Identification/socialization of external publications, organizations, blogs, webinars, and other sources in order to communicate product, pricing, promotion or other strategic information. • Serving as an internal consultant on primary and secondary research-related initiatives initiated within the company. Requirements • Bachelor's degree required; preferably in Marketing or a business related field. • Master's degree preferred. • 10+ years' experience as a quantitative or qualitative research analyst or manager, involving responsibility for designing/administering research studies among consumers, business professionals, and other target audiences. • Experience maximizing the production of relevant insights within budgetary guidelines. • Experience with integration of traditional research methods with emerging technologies such as predictive analytics, conversational AI, or real-time feedback tools. Nice-to-haves • Experience developing and managing primary marketing research, including moderating focus groups and analyzing data. • Experience procuring and managing complex vendor relationships. • Experience with AI-driven analytics, including natural language processing (NLP), machine learning, and predictive modeling. • Experience with data visualization and analytics platforms (e.g. Tableau, Power BI, SPSS, Python). • Public speaking skills and expertise/experience with presenting findings to a wide variety of audiences. • Project management experience to define, implement and manage detailed tasks for complex projects. • Ability to multi-task and adapt to change in a fast-moving environment. • Excellent communication and writing skills. • Proficient using SPSS, Microsoft Word, Excel and PowerPoint. • Experience programming online surveys using Alchemer, Qualtrics, Survey Monkey, or other online platforms. • Proven ability to work independently and in a team environment. • Experience with recruiting and managing research professionals. Benefits • Eligible to participate in an applicable incentive compensation plan or a discretionary profit sharing bonus program. • Comprehensive benefits package. Apply tot his job