Media Strategist
Job Summary Aptive is seeking a full-time Media Strategist to lead media buying and advertising for a federal client. The ideal candidate will have experience with leading communications and outreach efforts across multiple digital, social media, and mainstream media outlets. This individual will have demonstrated experience with national-scale advertising campaigns, including placing audio, visual, social, print, and other assets. The Media Strategist role requires a self-starter, proactive problem solver and action-oriented team player with previous experience in management consulting and strategic communications. This position needs an individual that is committed to providing superior service, poised under pressure and has a positive and flexible attitude. This is a contingent hire position. This position is remote. However, travel for client meetings and events may be required. Primary Responsibilities Generate campaign ideas across multiple platforms including audio, visual, social, print, SMS, email, and events. Oversee digital, paid, organic, and traditional advertising strategies. Create innovative projects adhering to brand guidelines while pushing the boundaries of design and storytelling. Lead the creation and implementation of a national advertising campaign that reflets client values and growth objectives. Place advertisements and book media placements that optimize awareness, reach, and message effectiveness to resonate with target audiences. Develop media strategies, plans, and buying tactics for a cross-channel tactical campaign. Monitor conversations and industry trends, engaging with influencers and thought leaders. Manage a full digital media mix to include programmatic, paid search, paid social, search engine optimization, email, and more. Minimum Qualifications 4 years of experience. Bachelor’s degree in related field. Strategic thinker with a forward-looking approach to marketing trends and technologies. Strong problem-solving skills and the ability to think critically. Ability to manage competing deadlines. Experience supporting complex projects and transformation efforts within the federal government. Comfortability with supporting complex client relationships. Ability to obtain and maintain a public trust clearance. Legal authorization to work in the U.S. Desired Qualifications Strong critical thinking, analytical and time management skills. Proven ability to organize, prioritize and work well with others. Ability to communicate thoughts, ideas and solutions logically both written and orally. Ability to stay calm under pressure and in a fast-paced environment. Ability to receive feedback from clients and implement changes quickly and effectively. Ability to get up to speed quickly on complex issues. Desire to work in a fast-paced, rapidly evolving environment. Client Information OA within DOL’s ETA is seeking the services of a vendor to support the Registered Apprenticeship National Public Awareness Campaign and raise awareness of Registered Apprenticeship (RA) among employers as well as the general public (including jobseekers) and support the expansion of the RA system. About Aptive Aptive partners with federal agencies to achieve their missions through improved performance, streamlined operations and enhanced service delivery. Based in Alexandria, Virginia, we support more than a dozen agencies including Veterans Affairs, Transportation, Defense, Homeland Security and the National Science Foundation. We specialize in applying technology, creativity and human-centered services to optimize mission delivery and improve experiences for millions of people who count on government services every day. Founded: 2012Employees: 300+ nationwide EEO Statement Aptive is an equal opportunity employer. We consider all qualified applicants for employment without regard to race, color, national origin, religion, creed, sex, sexual orientation, gender identity, marital status, parental status, veteran status, age, disability, or any other protected class. Veterans, members of the Reserve and National Guard, and transitioning active-duty service members are highly encouraged to apply.