[Remote] Retention Marketing Specialist

Note: The job is a remote job and is open to candidates in USA. Yami is a fast-growing start-up focused on connecting people with authentic products from Asia through its e-commerce platform. The Retention Marketing Specialist will lead the strategy development and execution for lifecycle marketing channels, focusing on customer engagement through various automated messaging platforms. Responsibilities Plan and execute strategic marketing campaigns across email, push, SMS, and in-app channels, driving revenue growth and customer engagement. This includes conceptualizing campaigns, managing scheduling, writing compelling copy, and making HTML edits to support product launches, promotions, and cross-sell/up-sell initiatives Own performance tracking and reporting for all lifecycle channels Execute segmentation-based campaigns across lifecycle channels, customizing content, product selection, and offers by language site, customer segment, and category affinity Design and execute A/B and multivariate tests to optimize subject lines, creative content, cadence, segmentation, and timing, providing actionable insights to enhance campaign performance Collaborate closely with cross-functional teams, including operations and design, to ensure smooth project launches and the ongoing optimization and enhancement of campaigns Assit in managing marketing automation processes to ensure accuracy and optimize effectiveness Other related projects as assigned Skills Bilingual in English & Mandarin Bachelor's degree in Business, Marketing, Communications, or related field 1+ year experience in developing lifecycle marketing programs (email, push, SMS, in-app, site, etc.; experience with enterprise-grade ESP preferred) Strong attention to detail and ability to maintain high-quality standards in both content and execution Excellent copywriting skills, with experience crafting engaging and persuasive content across multiple platforms (e.g., social media, blogs, product descriptions) Visual/Design sensibility to support communication and guide the customer journey through campaign assets Experience with segmentation, targeting, automation, and A/B testing Knowledge of customer conversion, re-engagement, and retention strategies Proficiency with analytics tools (e.g., Google Analytics, Tableau, GTM) Ability to execute a vision through consensus, negotiation, and data-driven persuasion Strong Excel skills Keen awareness of social media trends and major e-commerce platforms, staying up-to-date with trends that impact marketing strategies and customer engagement Strong interest in marketing across categories such as food, beauty, and home, with a passion for creating impactful campaigns in these verticals Positive attitude and flexibility to adapt to evolving business needs, with a proactive approach to problem-solving in a fast-paced environment Customer-first mindset when approaching projects Experience with enterprise-grade ESP SQL and HTML proficiency Benefits 401(k) matching Health insurance: medical, vision, and dental Paid time off (PTO): vacation, sick, and holidays On-site gym/pool and game rooms Employee discount Coffee and snacks Company Overview Founded in 2013, Yami’s mission is to bring the world closer for everyone to experience and enjoy. It was founded in 2013, and is headquartered in Brea, California, USA, with a workforce of 501-1000 employees. Its website is Company H1B Sponsorship Yami has a track record of offering H1B sponsorships, with 14 in 2025, 9 in 2024, 10 in 2023, 9 in 2022, 13 in 2021, 3 in 2020. Please note that this does not guarantee sponsorship for this specific role.