Senior Copywriter

Owlet is changing the world of parenting with meaningful products that truly make a difference for millions around the world by bringing joy, peace and sleep to the parenting journey. Owlet has helped more than a million parents keep their children safe. We are focused on helping parents take care of their little ones so we can keep every baby safe and healthy. Job Overview: At Owlet, words shape how parents experience our brand, from the stories we tell in campaigns to the guidance we offer in our app. We are looking for a Senior Copywriter to help define that voice. Reporting to the Head of Design, you will work closely with brand design, product design, and marketing partners to bring our mission to life across the parent journey: discovering Owlet in stores, pausing on a social post, exploring products online, opening an email that builds trust, and finding comfort in app flows at night. You will shape campaign narratives with design, bringing ideas that amplify how our creative work is felt. Your writing will bring excitement to promotions, clarity to product experiences, and moments of delight that reassure parents when they need it most. Above all, you will help parents see Owlet not just as a product but as a trusted partner through the challenges and joys of parenting. Primary Responsibilities: Storytelling & Emotional Impact Lead storytelling through copy, turning product features, parent insights, and brand values into narratives that inspire action and connection in partnership with design. Write with empathy and imagination, grounding copy in parents’ lived experiences and making them feel understood, supported, and empowered. Create stories that scale: from a headline on a landing page, to the microcopy that guides a parent through a stressful 2 a.m. moment, to campaign messaging that inspires trust in our mission. Drive storytelling across larger brand campaigns, ensuring that messaging feels consistent, emotionally resonant, and true to Owlet’s missi Apply tot his job