Senior Growth Marketing & GTM Lead

Glide is seeking a Senior Growth Marketing & GTM Lead who thrives in self-directed, high-speed, high-impact environments. This is not a role for someone who wants to delegate and oversee. This is for a hands-on growth expert who can execute tactically while thinking strategically. You'll be instrumental in driving Glide's next phase of growth. As an early-stage startup, we’re looking for candidates with broad skill sets. This is why we’ve merged the Growth Marketing and GTM functions into one role; but to be clear, the expectation is 80% growth marketing, and 20% go-to-market. Candidates with higher growth marketing competency but experience in go-to-market will be favored over strict go-to-market specialists. Responsibilities Collaboration across various functions will be vital to your success in this role. You will need to work with your fellow marketers, as well as with Product, Sales, Design, and even Engineering at times. The ideal candidate will be a collaborative leader who can take initiative to connect and work with key individuals. • Develop and execute growth marketing strategies across channels • Own growth metrics and be accountable for user acquisition, activation, retention, and revenue • Test new growth hypotheses by designing and deploying experiments • Launch and manage performance marketing campaigns (PPC, social media, newsletters, etc.) • Build and optimize go-to-market playbook for new products, features, and launches • Grow conversion from free to paid with our PLG user base • Launch and manage multi-channel campaigns • Create and optimize landing pages, email sequences, and conversion funnels • Develop compelling messaging and positioning for business audiences • Build dashboards and reporting frameworks to track and report on growth KPIs • Analyze user behavior, funnel metrics, and campaign performance to identify opportunities • Use data to make informed decisions about budget allocation and channel prioritization Skills & Experience • 5+ years in growth marketing or GTM roles, with at least 3 years in B2B SaaS • Proven track record of driving growth at early to mid-stage startups (Series A-C) • Execution skills: You can write copy, build campaigns, analyze data, and optimize funnels yourself • Expertise across paid advertising, SEO/AEO/GEO, email, automation, analytics, social, etc. • Strong analytical abilities. Experience with tools like Google Analytics, Hotjar, Hex, etc. • Experience with marketing automation and CRM tools (we use HubSpot) • Comfortable working with AI and exploring how it can enhance marketing effectiveness • Basic understanding of web technologies and ability to work with technical teams Who You Are • Comfortable with ambiguity: You thrive in fast-paced environments where things change quickly • Scrappy and resourceful: You know how to do more with less and prioritize ruthlessly • Experimentally minded: You love testing new ideas and believe every failure is an opportunity • Data-driven yet intuitive: You balance analytics with creative thinking and market intuition • Bias for action: You don't wait for permission—you identify opportunities and go after them • Collaborative: You work effectively across teams and know when to lead vs. when to support • Resilient: You can handle pressure and maintain momentum even when things get challenging Nice to Haves • Experience marketing technical products to business (aka non-technical) audiences • Experience using no-code tools (ideally Glide), or working for no-code software companies • Comfortable navigating tools like GitHub, ClickUp, Figma, Pitch, and others Why Join Glide • High-impact role: You'll be a key driver of growth and have a direct line of sight to your impact • Product people love: Our product has passionate users and product-market fit • Cutting-edge space: Work at the emerging intersection of no-code and AI • Talented team: Collaborate with world-class engineers, designers, and marketers • Growth opportunity: As Glide scales, you'll have the opportunity to build and lead a team • Competitive compensation: Base salary + equity (+ benefits for US team members) • Travel: Annual company-wide Glideaway, plus other opportunities to travel for work • Remote first: We’re a global team who works remotely and uses Slack to communicate Compensation We offer a competitive salary and benefits package, a supportive and dynamic remote work environment, and opportunities for career growth. If you are a self-starter with a passion for scaling early stage startups and solving interesting problems, we want to hear from you! Glide is an equal opportunity employer and welcomes applicants from all backgrounds to apply. Eligibility for Employment or Contractor engagement: All individuals must be able to show authorization to work in the country in which they reside. If you're unsure if you qualify for the role, or just want to meet us and learn more, please record a quick video to introduce yourself and show us something you've worked on. Send it to [email protected] and we'll take a look. Apply tot his job