Senior Marketing Content Specialist - Remote
Company Description Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, create marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to accomplish their financial goals and help them save time and money. We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more industry segments. We invest in people and new advanced technologies to unlock the power of data. As a FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have a team of 22,500 people across 32 countries. Our corporate headquarters are in Dublin, Ireland. Learn more at experianplc.com. Job Description We are looking for a marketing communications professional with creative writing expertise in the B2B/ financial services or tech industry. You are a story teller who can develop content to fuel external campaigns and internal communications to promote rankings, engagement and leads. You work well across multiple teams: PR, Sales, product management, demand/web operations. You will report to Experian's Senior Director of Marketing. Responsibilities include: • Develop content throughout funnel – from high-level media and analyst to sales materials – and ensure marketing messaging and creative executions are in consideration of our goals. • Power sales success with compelling sales materials • Analysis to find data nuggets to build stories • Improve measurable results with modern SEO strategies and digital engagement; use reporting tools to evaluate content performance and make recommendations for future action. Qualifications • 5+ years in marketing communications – preferably in financial services, technology or B2B • Undergraduate degree – BS/BA • Creative writing and presenting copy and content for multiple channels – websites, SEM, email, direct, product sheets, social, whitepapers. Experience publishing impactful content, taking complex information and translating it into compelling stories for B2B audience. • Project management experience; Collaborate with multiple team members and work under tight deadline pressures. • Knowledge of SharePoint, Wrike, CMS systems (Adobe) • General experience with the range of digital marketing strategies, channels and best practices • Ability to shine in a collaborative, cross-team capacity with strong verbal and in-person communication skills that demonstrate interpersonal savvy • Excellent written and verbal communication skills - clear, concise and streamlined Additional Information Benefits/Perks: • Great compensation package and bonus plan • Core benefits including full medical, dental, vision, and matching 401K • Fully remote environment • Flexible time off including volunteer time off, vacation, sick and 12-paid holidays Our uniqueness is that we celebrate yours. Experian's culture and people are important differentiators. We take our people agenda very seriously and focus on what matters; DEI, work/life balance, development, authenticity, collaboration, wellness, reward and recognition, volunteering... the list goes on. Experian's people first approach is award-winning; World's Best Workplaces™ 2024 (Fortune Top 25), Great Place To Work™ in 24 countries, and Glassdoor Best Places to Work 2024 to name a few. Check out Experian Life on social or our Careers Site to understand why. Our compensation reflects the cost of labor across several U.S. geographic markets. The base pay range for this position is listed above. Within this range, individual pay is determined by work location and additional factors such as job-related experience, and education. You will be also eligible for a variable pay opportunity. Experian is proud to be an Equal Opportunity and Affirmative Action employer. Innovation is an important part of Experian's DNA and practices, and our diverse workforce drives our success. Everyone can succeed at Experian and bring their whole self to work, irrespective of their gender, ethnicity, religion, color, sexuality, physical ability or age. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity. #LI-Remote Apply tot his job