SEO Outreach Manager / SEO Digital PR Specialist
Overview We are seeking a skilled SEO Outreach Manager / SEO Digital PR Specialist to join our dynamic digital marketing team. This role is pivotal in enhancing our online visibility, building authoritative backlinks, and executing effective outreach strategies. The ideal candidate will possess a strong understanding of search engine optimization, content marketing, and web analytics tools to drive organic growth and improve search engine rankings across various platforms. Duties • Develop and execute comprehensive outreach campaigns to secure high-quality backlinks and digital PR opportunities. • Conduct keyword research to identify target keywords aligned with business goals and user intent. • Optimize website content, metadata, and on-page elements for improved SEO performance using HTML, CSS, and content management systems like WordPress. • Utilize SEO tools such as Google Search Console, SEMrush, Ahrefs, and Moz to analyze website performance and identify optimization opportunities. • Implement conversion optimization strategies to enhance user engagement and increase organic traffic. • Collaborate with content creators to develop optimized content that aligns with SEO best practices for e-commerce sites or other digital platforms. • Stay updated on the latest SEO trends, algorithm updates, and industry best practices to continually refine outreach strategies. Requirements • Proven experience in SEO outreach, link building, and digital PR campaigns. • Strong knowledge of search engines, including Google Search Console, Google Analytics, Adobe Analytics, and Google Tag Manager. • Proficiency in HTML, CSS, JavaScript, and WordPress or other content management systems. • Familiarity with SEO tools such as SEMrush, Ahrefs, Moz, or similar platforms. • Experience with web analytics for tracking performance metrics and user behavior insights. • Solid understanding of keyword research techniques and metadata optimization for search engine visibility. • Knowledge of conversion optimization principles and techniques to improve site engagement metrics. • Ability to manage social media platforms effectively for content promotion and brand positioning. • Excellent communication skills for outreach efforts with bloggers, journalists, influencers, and industry partners. • Nice-to-have skills include experience with Google Search Console insights, E-commerce platforms integration, social media management tools, and familiarity with search engine algorithms. This position offers an exciting opportunity for a motivated digital marketing professional eager to leverage their SEO expertise in a fast-paced environment dedicated to growth and innovation. Job Types: Part-time, Contract Pay: $25.28 - $30.45 per hour Work Location: Remote Apply tot his job