Director of Demand Generation
About Spark Advisors We’re Spark , a mission-driven company helping independent Medicare brokers build the insurance business of their dreams. The vast majority of beneficiaries select benefits with the help of an independent broker, but technology and support for brokers is woefully antiquated. We provide workflows and services to help brokers achieve transformative growth. In just five years, we’ve partnered with over 6,000 brokers and enrolled over 140,000 beneficiaries, making us the fastest-growing Medicare brokerage in the country. Brokers love us: during this period of intense growth, we’ve maintained an NPS of 91 and a client retention rate of 93%, and we’ve helped brokers grow on average 100% since partnering with us. It’s an exciting time to be at Spark . Our diverse, remote-first team comes from leading technology, healthcare, and insurance companies, and has grown from 70 to 90 in the last year. Most recently, we’ve raised a Series B from leading investors who share our ambition. Join us: we’re always on the lookout for sharp, talented, empathetic teammates. Summary Spark is seeking a Director of Demand Generation — a creative, results-obsessed, and operationally-minded leader — to join the team. In this role, you’ll play an integral role in the growth of Spark . You’ll own our demand gen strategy and lead the team to plan and execute programs that drive pipeline and revenue. This will be a highly cross-functional role, requiring you to partner with the broader GTM team to execute your vision as well as our external Spark partner agencies. You’ll report directly to Spark ’s VP of Marketing, and focus on pipeline growth through integrated campaigns, digital marketing, and field marketing events. What You'll Do Build and execute the pipeline generation strategy Own performance across digital, field, and partner channels Drive campaign strategy and execution, in collaboration with Sales Manage marketing operations, systems, and reporting Own budget, ROI analysis, and channel optimization Lead and grow a team of marketers across functions Partner with Sales, RevOps, and Product Marketing to ensure tight GTM alignment What We're Looking For 5–8+ years experience in demand gen or growth, ideally at B2B SaaS companies Proven success generating pipeline, including experience with a field-heavy GTM Experience across digital (paid, SEO, website), events, and marketing ops Ability to be both lead a small team and execute programs themselves Strong analytical and operational skills Creative mindset with ability to experiment and execute quickly Track record of building programs and teams from scratch Strong communicator and cross-functional collaborator Hands-on experience with marketing automation and CRM systems Compensation Our salary ranges are based on paying competitively for our company’s size and industry, and are one part of the total compensation package that also includes equity, benefits, and other opportunities at Spark . In accordance with New York City, Colorado, California, and other applicable laws, Spark is required to provide a reasonable estimate of the compensation range for this role. Individual pay decisions are ultimately based on a number of factors, including qualifications for the role, experience level, skillset, geography, and balancing internal equity. A reasonable estimate of the current salary range is listed below . We expect most candidates to fall in the middle of the range. We also believe that your personal needs and preferences should be taken into consideration, so we allow some choice between equity and cash. Base Salary $180,000$200,000 USD OTE $210,000$240,000 USD Why you should join our team By joining Spark , you will get in on the ground floor of a fast-moving, well-funded, and mission-driven startup where you will have a profound impact on the brokers and beneficiaries we serve. And you'll learn, grow, be challenged, and have fun with your team while doing it. We strive to help you and your family thrive. We're committed to supporting your happiness, healthiness, and overall well-being by providing a comprehensive benefits program. In addition to your base salary, we also offer: Equity compensation Health care, including dental and vision through our PEO Sequoia Flexible work location; co-working available 401k Paid Time Off Monthly Remote Work Stipend (help cover costs of home-office needs) Paid Parental Leave Up to 14 weeks for birthing parents Up to 8 weeks for non-birth parents 11 paid holidays 2 week sabbatical at 5 years of employment Wellbeing Perks through SpringHealth, OneMedical, PerkSpot, and SoFi Compliance Spark is a proud participant in E-Verify. As part of our commitment to compliance, we use the E-Verify program to confirm the employment eligibility of all employees working in the United States. For more information about E-Verify, please visit www.e-verify.gov . Furthermore, for security and compliance requirements, we’re unable to accommodate international remote work. While we fully support travel and time off, all work must be conducted from an approved location within the U.S. At Spark , we are committed to hiring the best team to serve our clients regardless of their background. We need diverse perspectives to reflect the diversity of our problems and the population we serve. We look to hire people from a variety of backgrounds, including, but not limited to, race, age, sexual orientation, gender identity and expression, national origin, religion, disability, and veteran status. Originally posted on Himalayas