About the role As a Creative Strategist, you'll collaborate with clients, creators, producers, designers, animators, and editors to lead the conception and production of high-performing paid social ads. This role offers a unique blend of creative thinking, data analysis, and strategic planning to drive performance across major social media platforms. 3 awesome things about this role: ? You'll gain deep insights into your client's brand and industry, uncovering what makes customers love their products or services. ? Your creative strategies will drive performance across major platforms like Meta, TikTok, YouTube, and Snapchat - and your ads will be seen by millions of people! ? You'll be at the forefront of social media trends, applying cutting-edge concepts to your work. Things you have: ? 2-4 years of experience in paid social and direct response marketing (with compelling work samples) ? Deep understanding of social media platforms (frequent user of at least one: Instagram, TikTok, or Facebook) ? Expertise in creating conversion-driven creative content that balances intricate brand guidelines with performance needs ? Proficiency with tools such as Meta Ads Manager, TikTok Ads Manager, and Google Ads Manager ? Excellent written and verbal communication skills ? Strong analytical and project management skills ? An abundance of kindness and compassion Primary Responsibilities: ? Conduct thorough product and competitor research ? Craft scripts, copy, shot lists, storyboards, and briefs for video and static image ads ? Oversee the creative process from ideation to final execution ? Ensure visual elements align with brand guidelines and creative strategy ? Analyze results from creative tests to refine and improve future creative ? Manage weekly strategic account planning across various channels ? Identify effective concepts and trends in the social media landscape ? Collaborate with team members across various departments and time zones ? Adapt quickly to new skills and evolving trends in a fast-paced industry Diversity, Equity, and Inclusion Pearmill is a diverse company with team members hailing from all backgrounds and walks of life. We're a globally-distributed team and committed to continuing to build a company that represents the world we live in. We encourage candidates of underrepresented groups to apply.
