Email Marketing Expert for Re-engagement & Conversion Campaigns

We?re looking for a London-based, part-time Email Marketing Specialist to manage customer re-engagement, retention, and churn for our B2C customers while supporting targeted engagement for our B2B database. This is an individual contributor role requiring a daily commitment to maintain consistent, high-quality email communication. Key Responsibilities: Audience Segmentation: Analyse our database of 50,000+ customers and create meaningful segments (e.g., abandoned bookings, lapsed customers, potential regulars). Identify and plan targeted communications for each segment. Strategizing and Execution: Plan and execute email campaigns with regular frequency (no bulk sends). Automate workflows for behaviours like abandoned bookings and follow-ups, ensuring ongoing engagement. Email Design and Copywriting: Create visually appealing, brand-aligned email templates. Write clear, persuasive copy tailored to each audience segment. Performance Tracking and Optimization: Monitor email performance (e.g., open rates, clicks) and optimize for better results. Required Skills: Proficiency in Mailchimp, including segmentation and automation. Experience in email marketing for service-based or e-commerce businesses. Strong writing skills for personalized, engaging communication. Ability to manage consistent email schedules and analyse performance. Details: Location: Work from home, London-based. Hours: Part-time with daily commitment. Daily commitment of 4 hours, a total 20 days in a month. And it will be a rolling project, not just one time.