Marketing Automation Email Specialist
Title: Marketing Automation Email Specialist Agency: VP DIGITAL TRANSFORMATION & TECHNOLOGY Location: Remote FLSA: Exempt Hiring Range: Full Time or Part Time: Additional Detail Job Description: The Marketing Automation Email Specialist is detail-oriented and technically skilled in Salesforce Marketing Cloud and able to support the hands-on development, deployment, and maintenance of email campaigns and automations. The Specialist is a tactical executor with deep knowledge of the SFMC platform, coding for email, and data-driven personalization. The Specialist plays a key role in transforming campaign requirements into functional, high-performing emails and journeys within SFMC. Minimum Qualifications: Master’s degree in Marketing, Technology, or a related field of study required. Or a bachelor’s degree in Marketing, Technology or other related field of study with related work experience equivalent to a master’s degree in the proceeding fields • Working HTML/CSS knowledge for email development; familiarity with AMPscript and dynamic content techniques. • Basic ability to write and modify SQL queries for audience segmentation. • Working knowledge of conducting QA and testing across devices and platforms (e.g., Litmus, Email on Acid). • Understanding of deliverability, list management, and email compliance practices. • Demonstrated ability to provide excellent internal customer service, effectively translating stakeholder requirements into successful SFMC email campaigns and providing ongoing technical support and troubleshooting. • Proficient in designing and developing email communications within Salesforce Marketing Cloud that adhere to current accessibility standards, ensuring content is usable by individuals with disabilities. • Attention to detail for basic proofreading of email content (e.g., grammar, spelling, punctuation, style consistency) and light professional writing skills. • Working experience in Salesforce Marketing Cloud (Email Studio, Content Builder, Automation Studio, Journey Builder). Additional Considerations: • Salesforce Marketing Cloud Email Specialist certification. • Exposure to Einstein, API usage, and custom preference centers. • Basic familiarity with project management or ticketing systems (e.g., Jira, Asana, Monday). • Ability to follow structured workflows and versioning practices in collaborative environments. Each agency within the Commonwealth of Virginia is dedicated to recruiting, supporting, and maintaining a competent and diverse work force. Equal Opportunity Employer Apply tot his job