Social Media Manager

Building the Future of Crypto Our Krakenites are a world-class team with crypto conviction, united by our desire to discover and unlock the potential of crypto and blockchain technology. What makes us different? Kraken is a mission-focused company rooted in crypto values. As a Krakenite, you’ll join us on our mission to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion. For over a decade, Kraken’s focus on our mission and crypto ethos has attracted many of the most talented crypto experts in the world. Before you apply, please read the Kraken Culture page to learn more about our internal culture, values, and mission. We also expect candidates to familiarize themselves with the Kraken app. Learn how to create a Kraken account here . As a fully remote company, we have Krakenites in 70+ countries who speak over 50 languages. Krakenites are industry pioneers who develop premium crypto products for experienced traders, institutions, and newcomers to the space. Kraken is committed to industry-leading security , crypto education , and world-class client support through our products like Kraken Pro , Desktop , Wallet , and Kraken Futures . Become a Krakenite and build the future of crypto! Proof of work The team We’re seeking a chronically online, crypto-and-markets-native Social Media Manager to lead the xStocks social channels at Kraken, owning all things social across our tokenized-assets initiative and related onchain projects. At Kraken, understanding our brand ethos, mission, and the communities we serve is essential and social is at the forefront of that. We’re looking for someone who moves fast but thinks long-term, thrives under pressure, and knows how to launch new products while creating ecosystem content that cuts through the noise. This role demands sharp content creation skills, an analytical mindset, and a self-starter attitude. If you’re a true degen with deep knowledge of Web3, L2s, DeFi, and crypto culture and you also get market structure, equities narratives, and the TradFi ↔ DeFi crossover—this role is for you. You’ll contribute far beyond community management to help shape the voice of xStocks at Kraken. The opportunity Craft scroll-stopping, platform-native content for X, Telegram, and beyond to maximize impact and reach for xStocks. Win the moment. Spot trends and reactive moments across CT/FinTwit and broader social, then rapidly craft timely, on-brand content. Be the heartbeat of the community. Actively engage with the xStocks audience—reply, quote, poll, meme, and foster meaningful conversation. Run an always-on calendar. Build and maintain a content calendar: create posts, route for approvals, schedule, publish, and monitor performance. Integrate key updates. Translate product and ecosystem news—new asset/listings, feature launches, corporate actions, market campaigns, research drops—into clear, compelling narratives. Measure what matters. Track growth and performance and iterate based on insights and experiments. Ship responsibly. Partner with Legal/Comms to ensure compliant, accurate, and aligned messaging across regions and platforms. Additional duties and responsibilities as assigned Skills you should HODL 7+ years in social & content for fintech/crypto and highly collaborative, fast paced brand marketing activations and partnerships Fluent in Web3/DeFi and equities narratives able to explain tokenized equities clearly Comfortable handling high-paced social channels Strong writing, editing, and communication skills. Creative and detail-oriented, with the ability to produce visually appealing content – whether it be briefing the design team, using Figma or being scrappy on CapCut In-depth knowledge of social media platforms and social media management tools (Sprinklr, Sprout Social, etc.) This job is accepting ongoing applications and there is no application deadline. Please note, applicants are permitted to redact or remove information on their resume that identifies age, date of birth, or dates of attendance at or graduation from an educational institution. We consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance. Kraken is powered by people from around the world and we celebrate all Krakenites for their diverse talents, backgrounds, contributions and unique perspectives. We hire strictly based on merit, meaning we seek out the candidates with the right abilities, knowledge, and skills considered the most suitable for the job. We encourage you to apply for roles where you don’t fully meet the listed requirements, especially if you’re passionate or knowledgable about crypto! As an equal opportunity employer, we don’t tolerate discrimination or harassment of any kind. Whether that’s based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status or any other protected characteristic as outlined by federal, state or local laws. Stay in the know Follow us on Twitter Learn on the Kraken Blog Connect on LinkedIn Candidate Privacy Notice